
Getting Customers
Private Equity Is Buying Up Home Service Companies. Here's How an Independent Shop Proves It's Different
Homeowners are learning that some "local" companies have a shared owner. Seven ways an independent shop can earn their trust, with scripts.
· 7 min read
Getting Customers
How to Win Jobs Without Outspending the Big Advertisers in Your Area
You can't match a franchise's ad budget, so don't try. Compare yourself to your biggest competitor and use ad guardrails that protect a small budget.
· 6 min read
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