How we help
You don't have to read this page and pick something. That's backwards, and it's how a lot of people end up paying for marketing they didn't need.
Here's what the work looks like, and which plan includes what. Prices are on the pricing page.
Between somebody needing your service and you getting hired, there are six places a customer can slip away. Everything we do is aimed at one of these steps.
Step 1
Somebody searches for your service
Can they find you?
Step 2
They see your business
Do they trust you enough to call?
Step 3
They visit your website
Is it easy to contact you?
Step 4
They call or send a form
How quickly does somebody respond?
Step 5
They ask for an estimate
Does anybody follow up?
Step 6
They hire you
Are you turning them into reviews and referrals?
Six places to lose the job. Most businesses are losing them in two or three.
The tricky part is that it is almost never the step you would guess. Plenty of owners are sure they need a new website when the real problem is that nobody answers the phone at 4:45 on a Friday. More marketing is not always the answer. Sometimes you just need to fix what happens to the leads you already have.
Website, Google Business Profile, reviews, social media, SEO + AEO
Most people who need a roofer or a plumber do the same thing. They pull out a phone, search, glance at the top few results, and call one. If you are not in that handful, the job was decided before anyone saw your work.
Then they look you over. Is the website clear and easy to use on a phone? Does the Google profile have photos and recent reviews? A homeowner comparing two companies they have never heard of usually goes with the one other people vouched for.
Every plan includes a professional website you own, a Google Business Profile that is set up properly and kept active, review requests after the job, and regular social posts. Marketing Partner adds full local SEO and AEO, so more people find you through Google and AI-assisted search.
Google Business Profile fixes can help within a few weeks. Busy markets and competitive work take longer, usually a few months of steady work. Anyone promising page one next week is selling you something else.
Answer Engine Optimization. More homeowners now ask AI tools and Google's AI answers for recommendations. AEO means writing clear, helpful answers to the questions people ask and structuring your site so those tools can understand it. Like SEO, nobody can guarantee where you will show up.
You do, from day one, with no buyout fee. While your plan is active we host and maintain it. If you ever leave, we will transfer it to you at no charge.
Google Ads, Local Services Ads, Facebook and Instagram ads, landing pages
Ads are the fastest way to get in front of homeowners who need your service right now. Somebody searches "roof leak repair" and you are one of the first names they see.
Done wrong, ads are also the fastest way to burn money. Most accounts we look at are paying for clicks from the wrong towns, the wrong jobs, and people shopping for something the business does not even do.
On Customer Growth and Marketing Partner we manage Google Search Ads, Google Local Services Ads for eligible businesses, and Facebook and Instagram ads. We only turn on the platforms that make sense for your business and budget, send people to a landing page built to get the call, and keep watching what each lead costs you.
There is no set minimum. It depends on your trade, your area, and what a job is worth to you. We work that out with you before you spend anything. If the numbers do not make sense, we will tell you.
No. You pay Google and Meta directly, so you see every dollar. Our monthly fee covers managing the ads. It is not a cut of your ad spend.
Then we will say so. Spending more on ads when the leads you already get are going unanswered is one of the most common expensive mistakes we see.
AI call screening, instant lead texts, missed-call text back, lead tracking
Your phone rings all day, and a lot of those calls are not customers. Somebody selling SEO. A "Google listing" scam. Robocalls. Every one pulls you off a job, and the real customer who calls while you are on a roof still gets your voicemail.
On Customer Growth and Marketing Partner, an AI receptionist answers calls to your published business number first. It screens out sales and spam calls, picks out real customer inquiries, and collects the caller's name, number, the service they need, where they are, and how urgent it is.
You get a text right away for every real inquiry, so you can call back when you are free instead of when the phone happens to ring. The customer gets a confirmation text when they have agreed to receive texts, and anyone who hangs up gets a text back. Every lead lands in a simple tracker so nothing gets lost.
It is good at telling customers from salespeople, but no screening is perfect. That is why every inquiry that looks real is texted to you, and we review how it is handling calls and adjust it over time.
On your published business line, yes. That is the point. It screens out the calls you do not want and takes down the details from the ones you do. It does not quote prices or book jobs. That stays with you.
Not by default. Most owners we work with would rather call back between jobs than get interrupted on a roof. You get a text right away with everything you need to call back.
No. It answers a dedicated business number that we publish on your website, Google profile, and ads. Your personal cell keeps working the way it does today, and calls made directly to it aren't screened.
No. Normal AI answering, call handling, and texting are included in your plan. If usage is ever far outside normal, we will talk first, and any added charge needs your approval.
Plain-English reports, lead tracking, strategy calls, revenue and ROI reporting
A lot of owners have paid a marketing company and never really known what they got for it. A report full of impressions and engagement rates does not tell you whether the phone rang.
We report on the things you care about: calls, leads, estimates, jobs, and what they cost. If a number does not help you make a decision, it does not go in the report.
Every plan includes a monthly report and a regular check-in with me. Customer Growth adds call and form tracking, a lead tracker, and a monthly strategy call. Marketing Partner adds revenue and return-on-ad-spend reporting, so you can see what your marketing is producing in dollars wherever it can be measured.
Plain English. Where your leads came from, what you spent, and what it produced. Short enough to read between jobs.
Sometimes. When you mark which leads turned into jobs and what they were worth, we can connect spending to revenue. Some things, like a homeowner who saw your truck and then your Google profile, cannot be tracked perfectly. We will always be upfront about what the numbers can and cannot tell you.
Every plan includes a professional website you own. No setup fees, and no long-term contracts.
For businesses that need a professional online presence and someone dependable to maintain it.
$397/monthNo ad spend required
A good place to start if you want more customers
For businesses ready to attract more customers while cutting down the interruptions and stress of unwanted phone calls.
$1,197/month+ ad spend, paid directly to Google and Meta
For owners who want us actively involved in planning, managing, measuring, and improving their marketing.
$1,997/month+ ad spend, paid directly to Google and Meta
The same way every time. You don't have to prepare anything or know any marketing terms.
We'll have a conversation about your business, the customers you want more of, what's working today, and what's frustrating you.
No sales pitch. Just a conversation.
We'll look at your current marketing and recommend what we believe will make the biggest difference.
If something is already working, we're not going to tell you to replace it just to sell you another service.
From your website and Google presence to advertising and lead management, we handle the work we've agreed on.
You keep running your business. We keep your marketing moving forward.
You'll know what we're doing, what you're spending, and what results you're getting.
We'll talk regularly, make adjustments, and help you make smart decisions about what's next.
That's exactly the right reason to call. Tell me what's happening with your business and we'll figure it out together.
Free · No pressure · No obligation
