How we help
First we find the problem. Then we fix it.
You don't have to read this page and pick something. That's backwards, and it's how most people end up paying for marketing they didn't need.
Here's what the work looks like once we know what's actually going wrong. Most businesses need two or three of these. Nobody needs all six at once.
Everything below is one of these six steps
A customer has to get all the way through this to become a booked job. My whole job is finding which step is losing them.
Step 1
Somebody searches for your service
Can they find you?
Step 2
They see your business
Do they trust you enough to call?
Step 3
They visit your website
Is it easy to contact you?
Step 4
They call or send a form
How quickly does somebody respond?
Step 5
They ask for an estimate
Does anybody follow up?
Step 6
They hire you
Are you turning them into reviews and referrals?
Six places to lose the job. Most businesses are losing them in two or three.
The tricky part is that it is almost never the step you would guess. Plenty of owners are sure they need a new website when the real problem is that nobody answers the phone at 4:45 on a Friday. More marketing is not always the answer. Sometimes you just need to fix what happens to the leads you already have.
Get Found by More Local Customers
SEO, Google Business Profile, local visibility
Most people who need a roofer or a plumber do the same thing. They pull out a phone, search, glance at the top few results, and call one. If you are not in that handful, the job was decided before anyone ever saw your work.
Your Google Business Profile is the single biggest piece of this, and most are half filled out. Wrong categories, no photos, no services listed, an address setting that quietly hides you from half your own service area.
We fix the profile and the pages behind it so you turn up for the work you actually want.
+ - How long until I show up?
Profile fixes can move things in a few weeks. Busy markets and competitive work take longer, usually a few months of steady activity. Anyone promising page one next week is selling you something else.
+ - Do I have to run ads too?
No. Ads and search visibility solve different problems. We usually start here, because it keeps working after you stop paying.
What that actually means
- Your Google Business Profile set up properly and kept active
- The right categories and service list, so you show for the jobs you want
- Photos and posts that keep the profile from going stale
- Website pages built for the way people search for your trade
- Your name, address, and phone consistent everywhere it matters
Turn More Website Visitors Into Calls
Website design and conversion improvements
A website is not a brochure. It has one job, which is to turn somebody who is looking into somebody who calls you.
Most contractor sites lose people in the same few ways. They load slowly on a phone. They bury the phone number. They talk about the company instead of the problem the homeowner has right now. They show no proof that real people hired you and were glad they did.
We build the site around the call. Your number where a thumb can reach it, plain answers to what you do and where, real photos of your work, and a form short enough that people finish it.
+ - Do I need a whole new website?
Not always. Sometimes the site is fine and the problem is somewhere else entirely. That is the point of looking first.
+ - Who owns it?
You do. The domain, the site, the content. If we ever part ways it goes with you.
What that actually means
- A site that loads fast on a phone, which is where most of your traffic is
- Your phone number always within reach, on every screen
- Plain writing about the work you do and the problems you fix
- Photos of your actual jobs instead of stock images
- A short contact form people finish instead of abandoning
- Built in your name, on your domain, and yours to keep
Get In Front of People Looking for Your Service
Google Ads and paid lead generation
Search ads are the fastest lever there is. Someone types "roof leak repair" and you are the first thing they see. You pay only when they click.
The trap is that it is also the fastest way to burn a budget. Most accounts we look at are paying for clicks from the wrong towns, the wrong jobs, and people shopping for something the business does not even do.
We keep the money on the searches that turn into work you want, and we watch what it costs you per actual call, not per click.
+ - How much should I spend?
It depends on your trade, your area, and what a job is worth to you. We work that out before you commit, not after. If the numbers do not work, we say so.
+ - What if ads are not the answer?
Then we do not run them. Spending more on ads when the leads you already get are going unanswered is the most common expensive mistake we see.
What that actually means
- Ads aimed at the jobs you want, not every job in your trade
- Blocking the searches that waste money before they cost you
- Landing pages built to get the call, not just the click
- Call tracking so you can see what the ads actually produced
- A monthly number you can read in five minutes: spend in, calls out
Turn Happy Customers Into More Reviews
Reputation and review management
Reviews decide more jobs than most owners realize. A homeowner comparing two companies they have never heard of goes with the one other people vouched for. It is not fair, but it is what happens.
You do good work. The gap is almost never quality, it is that nobody asked. And when you do remember to ask, it is three days later and the moment has passed.
We build the ask into the job, so it goes out while the customer still remembers you showing up on time. And we make sure a bad review gets your attention the same day instead of sitting there for a week.
+ - Can I get an unfair review taken down?
Usually not. But you can bury it. A steady flow of new reviews pushes it down fast, and a calm public reply does more for the next reader than the review does against you.
+ - Will my customers get spammed?
No. One ask, one reminder, then it stops. Anything more costs you the goodwill you just earned.
What that actually means
- A review request that goes out on its own when the job is finished
- Text and email asks that people actually open
- One reminder, then it stops, so nobody feels nagged
- An alert when a bad review lands, while you can still do something about it
- Help writing replies that read like a professional, not a lawyer
Stop Losing Leads After They Contact You
Lead response, CRM, text follow-up, reminders, automation
The most expensive lead is the one you already paid for and never followed up on.
It happens the same way every time. A form comes in at 4pm while you are finishing a job, and you see it the next morning. An estimate goes out and nobody checks back. A homeowner who was not ready in March never hears from you again.
We put follow-up on rails so it runs whether you remember it or not. Fast first reply, a real sequence on open estimates, and a way to go back through the old leads sitting cold in your phone.
+ - Is it worth chasing leads from last year?
Often, yes. Some of those people never did the work, and nobody has contacted them since. It is the cheapest list you own.
+ - Will follow-up make me look desperate?
Not if it sounds like a person checking in rather than a machine nagging. That is most of the work in setting it up.
What that actually means
- An instant reply to web leads, so the conversation starts in seconds
- Automatic follow-up on estimates you have already sent
- Campaigns to wake up old leads who never got back to you
- Seasonal and maintenance reminders to past customers
- Every call, text, and form in one place instead of four apps
- A simple view of what is still in play and what went quiet
Make Sure Someone Answers When You Can Not
Missed-call text back, after-hours answering, AI phone systems
A missed call is not a missed call. It is a job somebody else booked.
You are on a roof. You are under a house. You are driving with a trailer and both hands on the wheel. The phone rings and there is nothing you can do about it.
Meanwhile the homeowner with water coming through a ceiling is calling three companies and hiring whoever picks up. If your phone rings out at 4:45 on a Friday, that work is gone and you will never know it existed.
The fix is not hiring an office. It is making sure something answers. A text goes back within seconds of a call you missed, so the conversation stays alive until you can get to it. After hours and overflow calls get handled instead of dropped.
+ - Does this replace my office person?
No. It covers the calls they cannot get to and the hours nobody is there, and hands over a warm conversation instead of a voicemail.
+ - Is it a robot answering my phone?
Only if you want it to be, and only for the calls that would otherwise go nowhere. Plenty of shops just need the text back, and that alone recovers work every week.
What that actually means
- An automatic text back within seconds of a call you could not take
- After-hours and weekend coverage so nothing waits until Monday
- Overflow handling for when the phone rings while you are already on it
- The details captured and waiting for you instead of a blank voicemail
- A record of every call that came in and what happened to it
So how do we work out which of those you need?
The same way every time. You do not have to prepare anything.
- 1
Tell me what is happening
We talk about your business. Where your customers come from now, what you have already tried, what you paid for it, and what you wish was different. You do not need to know what is wrong. That is my job.
- 2
I go look for the problems
I go through the places customers find you, contact you, and decide whether to hire you. Your website, your Google listing, your reviews, your ads if you run them, and what happens after a lead comes in.
- 3
We fix the right things first
You get a plain-English list of what I found and what it is costing you, in order. We start with whatever is most likely to put work on your calendar, instead of spending money on everything at once.
- 4
We keep watching it
Calls, leads, and booked jobs get tracked so we can both see what is working. When the business changes, the marketing changes with it.
Still not sure which one is your problem?
Good. That is exactly the right reason to call. Tell me what is happening and I will go find out.
Free · About 15 minutes · No obligation
No pressure and no confusing marketing talk. Just a conversation about your business and what could be working better.